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Research papers

360° insight for new brand development

Traditional research rarely fuels the creative brand development process. At its best it evaluates and optimises. At its worst it kills ideas. This presentation describes how fresh sources of insight can help generate the 'big idea' for a new brand...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: Ben Wood
Company: KANTAR TNS Malaysia
November 5, 2003
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Citation

Wood, B. (2003a, November 05). 360° insight for new brand development. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/360-insight-for-new-brand-development


Research papers

Don't cut off the hand that feeds you

This paper shows how the use of consumer based equity measures within a discounted cash flow framework can create a means for both finance and marketing to understand the full benefit of past brand building activities. It also shows how impact of...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Andy Farr
Company: KANTAR TNS Malaysia
September 14, 2003
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Citation

Farr, A. (2003a, September 14). Don't cut off the hand that feeds you. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/don-t-cut-off-the-hand-that-feeds-you


Research papers

Changing equity of brand labels: The Asia Pacific perspective

This paper outlines the current status of private label in Asia and predicts the future of both brand and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Seonaid Anderson, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
September 14, 2003
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Citation

Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/changing-equity-of-brand-labels--6197


Research papers

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Eric Melton, Marco Vriens
Company: KANTAR TNS Malaysia
June 19, 2003
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Citation

Melton and Vriens (2003a, June 19). Online VS. offline administration of print audience measurement studies . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/online-vs-offline-administration-of-print-audience-measurement-studies-


Research papers

Does fusion-on-the-fly really fly?

This paper presents a quick data fusion algorithm (known as predictive isotonic fusion) that is customized on a case-by-case basis. The accuracy of this data fusion for target group ratings was compared against a commercially available syndicated...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Michelle de Montigny, Roland Soong
Company: KANTAR TNS Malaysia
June 18, 2003
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Citation

de Montigny and Soong (2003a, June 18). Does fusion-on-the-fly really fly?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/does-fusion-on-the-fly-really-fly-


Research papers

Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market

This paper attempts to discuss how we can best describe the Chinese TV audience and meet industry's needs by utilizing mixed methodology - such as the use of PeopleMeter technology and diary method.Proposed here is a way of 'localizing' the global...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Makiko Taniguchi, Matt Brosenne, Paul Wang
Company: KANTAR TNS Malaysia
June 17, 2003
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Citation

Taniguchi, Brosenne and Wang (2003a, June 17). Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/localizing-tam-to-meet-industry-s-needs-utilizing-mixed-methodology-in-the-chinese-tv-market


Research papers

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003
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Citation

Ames, Pellegrini and Vancraeynest (2003a, June 17). An update on international PPM activities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/an-update-on-international-ppm-activities


Research papers

Measuring brand equity of radio stations in order to predict future listening behaviour

Taylor Nelson Sofres has an in-house tool, the 'Conversion Model', which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio market for the benefit of the 'VRT' group, the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Daniël Poesmans, Dominique Vancraeynest
Company: KANTAR TNS Malaysia
June 16, 2003
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Citation

Poesmans and Vancraeynest (2003a, June 16). Measuring brand equity of radio stations in order to predict future listening behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-brand-equity-of-radio-stations-in-order-to-predict-future-listening-behaviour


Research papers

If the future is grey, is the future bright?

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Andrew Czarnowski, Peter Gouw
Companies: KANTAR TNS Malaysia, GfK
March 30, 2003
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Citation

Czarnowski and Gouw (2003a, March 30). If the future is grey, is the future bright?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/if-the-future-is-grey-is-the-future-bright-